Ding!! Ding!! Did you hear that mobile notification?
Must be coming from your mobile right?
What is it? A promotional message or a notification from your social media account?
Bet, it must be a notification from your social media.
Social media has taken the front seat in people’s day-to-day life. It is a major source of entertainment. From funny memes to daily updates, it gives you a slice of everything. You can follow your friends and other public figures who inspire you. But the benefits from social media doesn’t end here.
Ever thought of how many people on an average would be accessing social media platforms daily. Around the globe, 3.48 billion people are using social media platforms. Right this second, while you’re reading this article, someone would have posted a post, liked a comment or shared a meme. Cool right?
Are you a business owner? Do you use social media platforms to promote your business? If yes, you’re on right track. If no, then better late then never. You can start including social media in the game plan to develop your business. Many major brands have found their voice in social media. One among such social media platforms that can increase the reach and develop your business is Twitter.
Twitter has lots of potential to increase traffic to your website. It was founded 12 years back i.e, in 2006 by Jack Dorsey, Noah Glass, Biz Stone, Evan Williams. Twitter is a platform that allows you to share your views on the world. But the trick here is, Unlike other social media platforms, you cannot write your post as long as you wish. This is where Twitter is innovative compared to other social media platforms. It has a limit of 280 characters.
How will it help business?
People around the world will consider twitter as a social networking service and online news. Twitter is unique, as it allows you to understand what is going on around the world. Not only the promotion, but it also provides you with an opportunity to brand your business and venture into a new audience.
Here are a few tips that can help you in using Twitter to develop your business.
In your Twitter account first thing, a customer or visitor views is your profile. So, make sure to maintain it well and update it every 3 months. What to be included in your twitter account?
Profile Picture
Profile picture carries a lot of importance to your profile. There are chances of people visiting your twitter profile either by recognising your name or profile picture. So, it is important to maintain a clean profile. You cannot just use a random image of your or your brand.
If you’re the face of your brand you can use your image, but most likely it is better to use your brand logo, as many of your customers may actually recognise your logo. Don’t use a blurry image. Use an image that fits in the circle and if you’re using your personal picture, make sure to use a headshot of yourself taken by professionals.
Add a Bio
Bio is where you can explain what you’re the company does to your visitors. You have a character limit, so you need to creatively update your bio. Make sure to convey everything your business does without any grammatical errors. Include your vision and mission statements. It is always better to have a second opinion, so ask your team to review it and suggest if any changes to be made. Update your website link in the bio to drive more traffic to the website.
Follow & Followers
One of the best benefits from twitter is you can follow many eminent personalities within or outside your industry. Follow peers in your industry, this way you can always stay at top of what they’re up to. Following others will increase visibility to your profile as they may check out your profile and follow you back.
Following others is not enough you must increase your followers base too. One of the best ways to do it is by engaging with your audience. Increases followers have many benefits for your business. It simply means that you have more potential buyers. The question is how can you increase them. Engage in conversations and retweet the tweets your customers post so that you can penetrate into their audience too. Use targeted keywords to increase your followers. Once your followers increase the clicks and engagement will automatically increase. There are online tools that can increase your followers using analytics and data.
Up your Hashtag Game
Tweets with hashtags have more reach than tweets without them. Using hashtags can take your brand into the unventured audience and increase your brand visibility. It can attract the required attention to increasing engagement and followers on your profile. But using too many hashtags is not good too, use hashtags in moderation and use them relevant to your content.
There are many tools available online that can help you in finding relevant hashtags for a post. This tools will provide you with a piece of detailed information on this hashtags once you enter the keyword. If you’re not using hashtags in your tweets, its high time you start using them as they have the potential to take your tweets into more people.
Research your competitor
You can research your competitors and understand who they’re engaging. If both you and competitor have the same target audience then you can understand the hashtags they are using and the engagement they are receiving on their tweets. All this research will help you in understanding your audience and improving your business.
Influencers
With an increase in social media, social media influencers also increased. There are many influencers who have a huge following. Identify them and collaborate with them. This collaboration may help both you and them. It will help you in reaching a new audience base i.e., influencers audience or followers.
Build a network and connections with your industry. Building relationships with peers may help your business in the long run. There are apps that can help you in identifying the influencers, all you have to do is sign up for the service and once the process is done you would find many influencers relating to your industry.
Content
To increase your followers or engagement your profile must have great content in it. Make sure that you’re creating great content that all your audience is interested in it. Promote your website content in twitter too. Most importantly interact with your audience in your tweet’s comment’s section. Retweet your audience responses on your post. Ask your followers to suggest great tweet or blog ideas and implement them in your tweets.
Consistency Tweeting
Consistency is the key, tweet regularly so that you always stay in your audience mind. Create new content every week. If you’re consistent your followers will stay with you for a long time. If there is no activity on your page they may unfollow you. So activity in your profile may prove your audience that you’re serious in developing your brand and improving your traffic.
Twitter Ads
When people subscribe to your website you receive their email ids, that is how a business’s email list is built. The email list can be used for sending regular updates about your company. you can promote your products and keep them updates about offers etc of your brand. The people in this email list are those that are interested in your brand and who are interested in hearing from your brand. You can use Twitter Ads and upload your email list. When you have something to promote twitter will match the email addresses and target them. This way you can grow your business.
Conclusion
Twitter is always considered as an intellectual platform. Using this platform for your brand’s development is the right choice. You would find most of the brands using Twitter to promote their business. You can interact with your customers. Reach new customers can convert them into sales. Linking your website in the bio will help you in driving more traffic to your website.
Once your follower’s increases, the engagement rate and clicks on your tweets will automatically increase. Use industry relevant hashtags in your bio too, this way you can attract more attention to your profile. Interact with your audience and participate in conversations relating to your industry to broaden your knowledge. If rightly used these platforms has a lot of potentials to grow your business.
