Social media is a place where you meet all kinds of people. Don’t you agree? These platforms have brought so many new things to the table and helped the business to explore and reach new audiences. For a business, marketing plays a pivotal role. Marketing allows them to sell their products and create brand awareness. When a business is selling, they’re not simply selling their products they are promoting the face behind those products too.
The world is changing every day, so is technology and the ways people are communicating with each other. Social media one of such coincidences that people have come to love. A business needs to change with time to keep itself approachable and attractive for its potential and existing customers.
Social media platforms have so much more to offer than just fun. It allows you to communicate with your audience and attract new potential customers. One of such secret weapons that could boost your social media marketing is MEME’S.
Confused? How can memes help your marketing? Stick till the end of this article to know more about this. First things first what are these memes. Let’s try to know more about them.
What is a Meme?
Memes are funny, they have the capacity to instantly connect with the audience. They are here to stay and will not be leaving us for a good time in future. People love creating and sharing them, there is no shortage of memes for the next ten years. What!!! you don’t believe? People love making memes. You would have also created memes, right? Be it to tease your friends or siblings. These memes are everywhere. Memes are a humorous piece of image or video with text. It gets circulated the internet. Memes have been around for a long time but the memes people are making are the modern interpretation of that old concept. Memes are a combination of different ideas, sounds and phrases.
How can it help your business?
Memes deliver the message to the right person. They convert the structure complex ideas in an easily understandable way. Instead of simply typing text people are using images to communicate better. How can these memes help your business in improving social media marketing? Social media platforms bring your brand into a social spotlight. You have more chances to get noticed by your targeted audience than traditional marketing approaches. When people visit your profile the traffic and engagement will naturally increase, which will bring more leads and conversions improving your business. Memes are inside jokes that everybody in a group knows. Who would not want to be part of such a cool crowd, right? For businesses, it is holy grail as it brings attention, engagement and traffic.
Who would not like it? These memes have also grown and evolved over the past few years. You can make memes on trending, interesting and ironic or relatable topics. People are making memes on any trending funny topic and are gaining hundreds of likes. So, if you use this strategy imagine how great it will do for your business. And importantly all of this is possible at fairly low-cost, all you need is your creative ideas and tools to make the meme. You can download a relatable image and create a meme using meme makers. There are many memes making tools available in the market, these tools are mostly free and will provide you with the best quality content.
Why do people connect to memes?
Since the beginning of this article, you would have had this doubt in your head. Why do people love memes? What is the secret behind it? People love content that is easily understandable, hilariously, relatable, familiar. When you’re using memes to get a message across, it would take less time for the users to get the message. They connect and resonate with a broader audience group. If you make memes that are easily understandable and give good laughs to people, then your strategy is a success.
Memes are mostly pop culture feed that everybody in the loop is feeding on. When a meme is funny, people share it with their family and friends. It just acts as a momentary escape from their daily life. A meme can give good laughs to the audience on a gloomy day. So, why would people have a reason to not like them. When brands use memes in their strategy, it provides them with an opportunity to connect with their audience on a personal level. When they create a personal level connection, it would help their business and help them in making the existing customer loyal customers.
Tips to create engagement with meme’s
There are a few risks that come with using memes in social media marketing. Remember memes are not, your social media profile represents your brand. If you post a bad joke or poorly constructed joke then it may drive away or confuse your audience. Publishing such memes may only harm your feed as you may get spammed. So, to avoid such situations it is better to place and review simple guidelines.
Appropriate
Memes are created and shared to gain the attention of the younger audience. That doesn’t mean that only the younger audience is seeing your posts. There is a high chance that your posts will attract attention from your targeted audience. If your campaigns are targeted towards the older audiences then using memes appropriate for younger audience may not be appropriate for these audiences. If they don’t find the content appropriate they may unfollow your profile. So make sure that your content is appropriate for all age groups. See that your posts match with your brand voice. If your brand voice and content don’t match then it may confuse your audience.
Addition not replacement
Brands need to understand that memes are an addition to the original content but not the replacement. If you’re only posting memes then it may not work well for your brand. If you want to reach a broader audience then it is important to create original content that they could connect with. Posting memes may be fun at the beginning but your audience may get gradually bored with. So it becomes your prime responsibility to come up with a perfect strategy to improve your social media marketing with memes.
Moderation
Overly following any strategy can bring damages, so are memes. It is important to understand when to stop. The memes are only effective when the timing is right. They should be used sparingly. Using them too much will reduce their impact and eventually may bore your audience. There are many reasons why a meme can backfire. One of them maybe because of the tone. Even when you’re sending across an important message if your tone is not right then it may bring backlash and hurt your audience feelings.
Understand your audience
You need to have a strategy while posting on social media. To create great memes you must understand your audience. Brands need to find the right balance between engagement and promotion. If you want to engage your audience then you must understand their preferences. Not all of them have the same preferences, so you must carefully check and understand their preferences and create great memes.
Repurpose your content
It is always helpful to create content and repurpose it later. When you have once created memes that are appropriate for your brand. You can use them again and again. So it is important to make your content timeless. If you’re only creating memes on trending topics then you can only use them for a short period. Instead, create a habit of performing research before you begin. So that you can understand the choices and leverage you have. This will allow you to create original memes and repurposing them later.
Entertainment
Memes are fun, if you’re not providing the entertainment value then it may not attract the attention of your audience. Which you don’t want right. If you only use memes for self-promotion then your strategy may not work. Memes are to create engagement, if you only use them for self-promotion then your audience may eventually get bored with your brand. See that you deliver message subtlety with humour. Humour is one such emotion anyone can connect to. The concept of memes is to use this weapon to generate engagement and customer interaction. So do all you can to please your audience with your content.
Conclusion
Memes are rising on the popularity bar and all the major brands across the globe are including them in their strategy so if you don’t want to be left behind then hurry!!! And start using them in your social media marketing. Memes can be used on all platforms. Only in the U.S, 72% of adults are using social media platforms. Imagine the count around the world. Social media platforms allow you to engage with the audience across the globe. You can use this visual content to promote your business and create engagement. Trust your instincts and create memes that are appropriate, insightful and interesting.