Are you a modern marketer?
Do you always keep yourself updated with the latest technologies and work to improve your business?
If you’re one of such modern marketers then you would already be using social media platforms in your business strategy to improve your business, then you must already be familiar with your twitter. Twitter is slightly different from other social media platforms as it has a different crowd. Most consider it to be a platform where people discuss current affairs, politics, news. It is more intense compared to Facebook and Twitter. Twitter has been home for many important conversions that required awareness in public. Not to forget it a perfect opportunity to connect with people you idolize. It can be politicians, journalists, celebrities or other public figures. Following them can keep you in the loop of their current achievements.
How Twitter will help your business?
No one can deny the charm of social media nowadays. Currently, around the globe, 3.2 billion users are using these platforms and the number is only rising. No business can ignore this type of exposure even if they want. And that is what most brands are doing, they are using such platforms to improve their business and interact and form a bond with the customers. With Twitter, you can connect with like-minded people, generate leads and most importantly you can improve your brand visibility within your industry and customers.
Twitter is the most intelligent tool, it pushes you to give your best and produce great polished content. Since you have a character limit of 240 characters, you have to put your thoughts together to produce a beautiful piece of content. This platform is best as it allows you to produce and consume great content. It is certainly best to interact with your customers. But for more people to reach your brand it is important to increase your followers too. More followers you have the more people interested in your brand and the more visibility your brand will receive.
Here are tips to increase your followers on twitter.
Tweet, Tweet, Tweet
Social media can be both fun and serious. It is up to you how you want to portray your brand to your customers. What is the best method to stay in your customers head for longtime or almost every day? The answer to this question is tweeting. Many brands tweet more than 10 tweets in a day. People are constantly on social media, while they’re commuting or taking a break between their work or right before sleeping after a long tiring day.
Whenever they open their profile all they do is scroll through it, if you post only once or twice in a day you may not stay in their line of sight while will not do any good for your brand. So to constantly stay in touch with them you must tweet. You don’t always have to talk about your brand or products, you can talk about general topics or issues relating to your industry too. If you’re constantly active then there are high chances of you gaining all the required attention. Offer them a variety of content that interests them and brings them back to your profile. Experts say 3 to 7 posts in a day can increase your engagement level. So, work with your social media team come up with a strategy, create original content and attract new followers.
Perfect timing
Timing is really important, especially in social media platforms such as twitter. Imagine your favourite brand has announced a flash sale, but you missed the timing and got to know about the offer late and missed a great deal. You would feel sorry, right? Same goes for tweeting too. If you don’t post a perfect time your post would not achieve good engagement level. Engagement level represents how many people are responding to your posts. What is the point of tweeting in the middle of the night or a busy Monday morning? When you know that most people will be busy at their office desks.
Tweet at a time where you’re audience can see and respond to them. Perform research and see when exactly are your audience responding so start posting at that time. Not to forget the timing may change based on the days. Try to interact more weekends and keep your content light on weekends. If you don’t want to miss your timing. You can use online social media tools that will help you in scheduling the posts and the tools will post them accurately at the scheduled time. You can concentrate on other important details while tools do the posting work.
Tag, retweet and reply
It is not easy to increase your followers. It takes time to achieve a fan-base for your brand, and it is certainly not done overnight. So, you thought this was going to be easy then brace yourself for the shock. It takes a lot of work to improve your follower-base. But if you’re wondering how to get more followers? Engage in conversation with your customers. It is important to build a rapport with your audience and engaging with them is the best way to do it.
You can retweet their tweets about your company or reply to the comments or you can engage in a twitter conversation with them. Follow some of your loyal customers. Doing little things can show you care to understand your customer’s opinions. Avoid replying in one word, you will appear rude. When they appreciate your efforts or products don’t forget to thank them. Tag your happy customers in your tweets so that their followers can also see and know about your brand.
Find them
If customers are unable to find you then you find them. How you must be wondering? Simple, synchronise your contact list with the twitter account. It becomes easy for you to find people already in your network. Since they are already in your network it means that they’re interested in your brand. So they would surely follow you. By synchronizing you will appear in their suggestions section. And once they follow you, you would even appear in their friend’s suggestions too. If you have a vast network within and outside your industry then it will great push to increase followers. Not to forget the chance to connect with top influencers and peers in your network.
Promote on your social media handles
If you’re new to Twitter and have a dedicated follower base in other social media platforms. Why not use it for your favour? As you already have loyal followers in other platforms you can promote your twitter account there. People who have a twitter profile may take the time to follow you for your content. You can even ask your regular customers to promote your profile on all their social media accounts. This way you can get your way into a few of their followers too. Use every opportunity present at your door to increase your followers and improve your business.
Good Content
For people to follow your profile, you must certainly offer or have something that peers or competitors in your industry are not offering. And the only way to gain the upper hand on your competitors is by creating great content. For that to happen you must understand your audience preferences and curate your content accordingly. You can follow your competitors and see which content of theirs has a high engagement level. And also constantly monitoring their profile to understand the way they interact with their customers will help you improve yourself as you and they fight for the same targeted audience.
Remember your content represents your company, so maintain a tone that you’re a brand is comfortable with. You don’t always have to be formal, as audience content to funny and friendly content fast. Add memes, gifs, images, videos as a part of your content. Make sure that your content repository is always full and when you don’t feel any more new ideas repurpose your old content.
Conclusion
Social media platforms help you increase your online presence and brand awareness and Twitter is more beneficial since it allows you to connect with people you idolize. Not only that you can even monitor your competitors profile and understand their strategy to improve yours. It is a platform that brings out your inner creativity and helps you in conveying your message in a few words. All the efforts you put in will pay off when you attract more followers to your profile.
If you have more followers it is helpful for your business as they’re people who are interested in your products or services and there are high chances of them becoming your loyal customers. Tapping into your existing customers can help you in penetrating through their follower base and attract few customers. Every customer is important as you never know when a potential lead can turn into a business. So what are you waiting for? use these tips to get more followers on your Twitter profile and reach your goals.
