How Should a Digital Marketing Agency Perform an SEO Audit?

The Importance of an SEO Audit!

SEO is an organic digital marketing method. The first step of any campaign is an audit. Before implementing any strategy, you need to understand your business’s state. And that is precisely the role of the SEO audit. Through this method, a professional will be able to understand everything about your business. He will have all the necessary details needed to create a plan for your website’s SEO.

Without an audit, any SEO strategy that the professional will implement for your business will have low accuracy. He will not be able to know if an approach takes care of all the needs of your website or not. Every need or problem left unsolved will reduce the results that you will get from SEO. There are two ways to do SEO. A reliable way that offers the possibility to get your website’s ranks in SERPs on the first page. And an unreliable way which is based more on luck than on skill.

The unfavorable alternative is similar to playing a casino game. You do what you can do and hope that the results are excellent.  If you had done your research, then you should already know the price of SEO services. It will not be cheap, and you do not want to spend a lot of money to gamble the results of your website. It is in your best interest to never use a service that does not include an SEO audit.

The reliable method needs to study your business first. Not only your website must be checked, but also your business in general. After every weak point of a website is found, the agency needs to eliminate it. Some of them are easy to solve, while others will require a lot of effort. A complete plan needs to deal with all the weak points before anything else because this will massively increase the effectiveness of the following steps.

What Are the Steps of the SEO Audit That an Agency Should follow?

Different agencies have different methods to make an SEO audit. You will find a lot of step by step guides that you can use online. But you need to ensure that these methods are thorough, and they will find all the weak points. So, the steps can differ from an agency to another one. You will find below what the audit needs to check:

    Technical errors

Search engines’ algorithms take into consideration several technical aspects of your website. The first task of an SEO audit is to check these parts. Every error will worsen the experience of your website’s visitors. It is necessary to make sure that there are no errors on your website to avoid this problem.

There are many types of errors that may appear, but the most important ones are those that directly affect your visitors.  The loading speed can be slow because of various defects of your website, or because of bad hosting. The 400-type errors can also make your ranks drop and prevent your visitors from seeing your website. Another concern is the mobile optimization for your visitors that use mobile devices.

    Keywords research

Researching keywords is another essential part of an audit. The keywords selected and used on your website need to be checked. If you did not do any SEO before on your website, then you will not need to check the results of the strategies used in the past. But you can still check the keywords for which your website ranks, and how many visitors do you get from them.

You can use some rank checker tools to get this information. Also, you can use these tools to find new keywords that have better potential. The data from the audit will be very helpful in selecting other keywords. You can also use it to find the shortcomings of the strategy used in the past. You will be able to improve your strategy and get better results in the future.

    On-site content

An audit must check the content posted on your website. In SEO, content is the most important factor taken into consideration by most search engines’ algorithms. So, if you want to get good results in the shortest amount of time possible, then you should focus more of your SEO efforts on high-quality articles. For these reasons, an audit needs to have several steps that will check the amount and quality of the content.

If you have a service-based business, then you should have a blog integrated into the website. If you do not have one, then you need to make one ASAP. Even shops that sell products need to have a blog or another place where they can place articles. If you want to use SEO as one of the foremost online marketing methods for your website, then this step needs to be taken, and you need to create the blog. Also, every piece of content present on your website must have high quality. Nowadays, quantity is less important than quality. So, even if you have a lower number of articles, you must keep their quality high. Then, your results will be the same or even better than another website with more content that has low-quality.

    Online presence

Popularity is a significant part of your business, even on the internet. The more popular your website is, the higher the ranks it will have. So, you need to make sure that your website is seen positively in your niche. The best way to do that is to have many backlinks from other websites. But the quality of these links also matters. You can find several tools online that an agency can use in an SEO audit, and they will determine the number and the quality of your website’s links.

This information has many uses. It can reveal to you if there are backlinks that will harm your website’s SEO as well as which backlinks have the highest quality. So, you can eliminate harmful backlinks and strive to produce more links with high quality. Most of the time, backlinks that you obtain by using content will have the best effects. For example, you can use guest posts, and write for other websites that are more popular and have higher domain authority.


A thorough audit will check not only your website’s SEO, but it will also check your direct competitors. An SEO expert can gain a lot of insights by studying your competition. You can learn a lot and ensure that your business will have better chances to get better results than them. By finding which parts of their SEO produce better results than yours, you will be able to find and implement a similar method that will surely improve your SEO.

An audit must find the weak points of your competition. Especially the flaws that produce negative results. By knowing them, you will be able to avoid making the same mistakes as your competition. So, you will be able to have smoother progress in the future and save a lot of time and resources that you would have used to repair these mistakes.

After the SEO Audit, the Agency Should Propose Solutions for all the Weak Points Found!

When you select an SEO agency to make an audit for your website, you need to ask them if they provide solutions to the obstacles found in the reports. Many times, you may not even be able to find many of the problems discovered in the audit. So, you need to choose an agency that will also offer suggestions for your SEO problems. Keep in mind that these types of audits may cost more than others. But the benefits you will get are worth the price.

Also, the reports that you will get from an audit can be directly taken from the tools and offered to you, or they can be analyzed and explained to you. If you do not have enough SEO knowledge, then audits without analyzation will be almost useless to you.  You need to make sure that the reports have all the explanations that you will need to understand the full state of your website’s SEO.  But the prices of the audits that provide this type of report will also be higher.

There are two ways through which you can find all about the reports offered by an agency:

  • Communication. You can directly call the agency and ask about the audit services that they offer. You should get as many details as possible. The more detailed the information is, the better the decision that you will be able to get in the end. After you found and spoke with ten or more agencies, you can compare their services by using the information that you obtained. So, you will be able to find the best agency that provides the best reports as well as a reasonable price.
  • Website. The second method that you can use is to visit the agency’s website and find information about the SEO services there. But many agencies do not offer you all the details about the audit. So, it will be much harder to use this method. But on the other hand, you can find more information about other services offered by the agency. You will most likely need to use them to implement the solutions proposed in the audit reports.
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