Tech

5 Reasons SSL is still important in 2020 and the years to come

Do you agree that website security is important? How about keeping your website visitors safe when visiting, using, or purchasing a product or service from your website? Any online entrepreneur worth his salt will answer a resounding yes.

SSL has been around for quite some time, but some business owners with online presence still don’t use this vital security tool. Regardless of your website’s size, you need SSL in 2020 and beyond to be a safe and trusted service provider.

Check out 5 reasons why using an SSL certificate is a must.

Data Protection. An SSL’s main function is to serve as a protection for server-client communication. With SSL, website information is encrypted. All website data from server-client is locked and is only accessible to the intended recipient (server or browser).

SSL helps you deal with sensitive data such as IDs, passwords, credit card numbers, etc., frp, mischievous army of hackers and skimmers. Since data is turned into an undecipherable format by SSL, hackers have virtually no chance to intercept it.

SSL Affirms Your Site Identity. Another benefit of an SSL certificate is website authentication. Identity verification is a vital aspect of web security. The internet is indeed becoming increasingly deceptive. There are numerous cases wherein people lost thousands of dollars on website transactions. This is where the SSL certificate helps.

Installing SSL certificates require going through a validation process created by an independent third party called the Certificate Authority (CA). Based on the type of certificate, the CA evaluates the identity of your organization. After proving your identity, your website receives trust indicators vouching for your integrity. Users who see them can trust who they’re talking to.

This is similar to verified Facebook/Instagram accounts. The only difference is that you need to verify your identity for the website instead of Facebook/Instagram account. Such verification ensures that no imposter can use a fake website pretending to be yours. This is also called Phishing. SSL allows users to drive people to your real website while saving you from frauds and enhancing your reputation.

Enhanced Search Engine Ranking. Back in 2014, Google revealed changes to its algorithm that gives better benefits to HTTPS-enabled websites. This was shown in various studies conducted by SEO experts worldwide. And who doesn’t want to be on Google’s first page anyway, right?

SSL Assists in Satisfying PCI/DSS Compliance. If you’re an e-commerce store or are accepting payments online through your website, you might already know about PCI/DSS requirements. Your websites must be PCI compliant before it can receive online payments. Having an SSL certificate installed is one of the many requirements set by the payment card industry (PCI).

SSL Boosts Customer Trust. These days, SSL equals trustworthiness. More than encryption and authentication, SSL certificates are essential for customers. The green lock sign before the domain name easily tells users that the site is secured. Once visitors know that you’re a trustworthy entity, they’re far more likely to do business with you.

Secure or insecure – is the choice really that hard? Not really.

You should know that Google made SSL certificates mandatory in 2018. Sites who don’t comply receive a landing page and/or a text that shows ‘Not Secure’ on the URL bar.

Convinced? Check out other features of SSL certificates now and add this vital layer of protection to your website!

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